G-Photography is a photography business owned and operated by Gwendolyn Houston-Jack. Since 2012, she’s been specializing in portraiture fused with editorial and styled with a flair for fashion.
Many of Gwendolyn’s customers are other businesses looking to create imagery for their own branding. She enjoys working with small business owners, in particular. “I know how hard it can be,” she said. “If I can do anything to aid another in growing their business, I'm up for it.”
Before adopting Salesforce Essentials, Houston-Jack ran G-Photography through a mixture of post-it notes and a variety of software including spreadsheets. Her biggest issue was trying to keep tabs on all aspects of her business without losing too much of her days to wrangling different apps that weren’t built to talk to one another.
“I didn’t have a complete vision as to where my business was,” Houston-Jack said. Communications, financials, and other key information lived in different places, making it hard to get at-a-glance views into business health. Houston-Jack said she became accustomed to “dragging and dropping and saving” data between multiple apps.
With Essentials, Houston-Jack said she’s now able to work anywhere at any time. Starting her days with a look at sales dashboards, leads, opportunities, and incoming messages helps her prioritize for both the short and long term. “The one thing that Salesforce does that I was not expecting was to keep all of how I communicate and all of my files in one place,” she said. “If I write an email or save a contract, Essentials automatically pulls it into the system. So I have saved a great bit of time from not having to do that again.”
Houston-Jack said that using Salesforce Essentials makes her “feel more legit” as a businessperson. “I can track my opportunities and be reminded that, ‘Hey, this person you haven't talked to in two days, you need to take care of that.’ But then I can also see where I am financially,” she said. Essentials shows her where revenues are at for the quarter, so she can make adjustments and plan new campaigns. “In order to win the game, you’ve got to know the score,” she said.